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Hourly Rate Calculator for Australian freelancers

Turn your income target, expenses, and statutory obligations into a realistic hourly rate in under a minute. Built for contractors, agencies, and consultants balancing project work with retainers.

  • 1 Plug in your annual income goal, preferred availability, and expected expenses.
  • 2 See the baseline hourly rate, super and insurance loadings, plus GST if you're registered.
  • 3 Benchmark yourself against typical freelance rates so you can position with confidence.
  • 4 Unlock advanced templates and pricing tips with our expanded toolkit.

Step 1 — Tell us about your goals

We use these fields to calculate how much you need to earn per hour to sustain your business.

$

Currently set to .

Working weeks left: out of 52.

$

Australian-specific loadings

Default set to 11% to match current super guarantee charge.

Think professional indemnity, liability, bookkeeping, software.

Step 2 — Understand the breakdown

We've split your rate into the pieces that keep your business sustainable.

How we calculate this

  1. 1. Annual income and expenses are converted to weekly targets based on working weeks.
  2. 2. Super and insurance percentages are applied to the weekly subtotal to cover on-costs.
  3. 3. Hours per week divide the final weekly requirement to produce your hourly rate.
  4. 4. GST is added on top so you know what to quote clients.

How you stack up

Compare your headline rate to typical benchmarks for Australian freelancers.

Benchmarks are indicative composites based on Australian freelancer and consultant rate data from PayScale, Cemoh, and Indeed. Actual rates vary by industry, experience, and region.

Quick tips

  • Quote retainers using the GST-inclusive figure so finance teams can compare evenly.
  • Pair this with minimum engagement sizes (e.g., 10-hour blocks) to protect your schedule.
  • Review your loadings quarterly—insurance and tools creep faster than you think.

• Anchor proposals around outcomes (ROI, response times) so the conversation shifts from rate to value.

• Offer quarterly or annual retainers with a small premium for month-to-month flexibility.

• If you're below benchmark, frame it as an introductory engagement with a review date.

Unlock the advanced rate toolkit

Drop your email and we'll send the deeper calculator, expense templates, and positioning framework used by top Australian agencies.

  • Expense template (Google Sheets + CSV) with pre-filled categories.
  • Rate positioning guide with scripts for premium and value-based pricing.
  • Client email templates for rate increases and scope resets.